Alignment

Long Lists

Inappropriate typography

When I first started to look for inappropriate typography, I looked at typogrophy used for logos, shop names etc. I found that in Glasgow it was a struggle because I couldn,t find any typefaces used that were inappropriate. I then opted for the Yellow Books to look at amatuer companys and hopefully find more amatuer design,.

I found this ad for a plasterer, R M Plastering.

For this ad, he has used Monotype Corsiva throughout the whole design. I think the type looks too messy and unattractive even in the company name which is bigger text, rather than using it again in everything else including the small body of text. I think he chose this design because he wanted his ad to stand out against other companys, which it does, but for the wrong reasons. This typeface doesn't suit what it it is designing for because it too playful, carefree and unproffesional, which is not what you want this type of company to be if you were to hire them. Because he has used the same typeface throughout the whole of the text, this makes the design look sloppy and careless. Some areas of text don't stand out as much e.g. FREE ESTIMATE, because he has used the same font throughout the whole design. This is what I would do with the text.

For the company name I chose lithus pro because I thought it clearly showed the text and still looked different from regular fonts. The contact details is Papyrus. I chose this font because it looks different but still looks kind of similar to the company name font. The last font I chose was Segeo Print for the body of text, but in bold caps for text at the bottom. I think the design still stands out against other ads of similar companys, it looks fun and more personal, which it should as it is this man's own company, and overall it looks cleaner, tidier and more professional.