Mogwai Infographic

I chose the band, Mogwai, because after listening to a couple of their tracks I really liked the atmospheric sound they gave and soon I was downloading a lot of their music because I wanted to listen to them, not because I had to do an infographic poster on the band.

As I found out quite early on in my project, Mogwai's album and track names are completely random and are just things that may have happened to them or makes them laugh. This means that the track names have nothing to do with the music of the track and I couldn't focus any designs around the names as I wanted to focus on just their music also.

After mainly listening to their 5th album, Mr Beast, I found that their music was very uplifting, motivational and inspirational. They hardly include vocals and use a lot of instruments including instruments hooked up to the computer to make more electronic/robotic sounds. Other tracks can be more relaxing and atmospheric and I wanted to include this idea also.

From initial ideas and sketches, I started to think of how the music would look like visually and looked at how the music was gradually building up, whether it was the level of sound or the amount of instruments being used. My sketches looked like line graphs and when I added more tracks to my graph, I noticed that it started to look like a Scottish, hilly landscape and I really liked this idea because Mogwai are a Scottish based band, they include the Scottish countryside in some of their music videos, and when you listen to their music, you can imagine standing in the Scottish countryside looking at all of the scenery. The colour of each graph represents what colours I think of when listening to the music, and it also looks like the cover of each album.

The font that I used for the infographic is Levinim MT. I chose this because I wanted to use a sans-serif typeface that wasn't too bold. I really like the typography used on Mogwai's most recent album "Hardcore Will Never Die But You Will" as I think it suits their style and music, so I wanted to get as close to this as possible.

Rip it up and start again!

This infographic is not easy to understand because there is a lot of information and I found that I didn't know where to start. I think that it looks too busy and a bit squashed and this doesn't look clear. You can tell that it is comparing royal weddings through the images and large text but need to read the small print to gat what it actually means.

I did learn from the infographic but it is not really important information, it is more trivial. The information about royal wedding dresses is easier to understand because it is about length , and they have used a horizontal bar graph to show how long the dress is. It is simple and effective, and it is not busy which helps to make it stand out.





The target user is people who are interested in the royals, people who watched the wedding all over the world. The user knows that it is British from the colours and get a hint of what each information will be from the images next to the small print.

The hierarchy of the infographic is simple and clear to begin with: title, heading, sub-headings, body of text. However this is abandoned half way through and their is information under sub-headings that has got nothing to do with it and a banner which looks like it should be a sub-heading, turns out to be information and has a lot of text.

The typography used in the infographic suits the fact that it is trivial and is not so serious. However, it does communicate anything about there being a wedding or being royal. They have used the same type all the way through the infographic which I don't know whether it would look better using a different font, but the fact that the title and sub-headings are the same size and font doesn't look good. I would think that a script font is assosiated with weddings and could have used this to make the title stand out.

The images used in the infographic are simple, sillhouette that is clear to what the thing is without using a lot of detail. I think the images are the best thing on the infographic as you can tell what they are clearly talking about, its simple yet fun, and they use the same colours as the rest of the design.

Colour is important in the infographic as it only uses red, whte, blue and gold. This makes it very clear that it is British and the gold adds to the fact that it is regal.

Type and imagery work well together. I think that the imagery helps the type a lot because you see the image and know what they are going to talk about in the small text. There is a clear link between both, the image is also a hint and the text holds more information.

I interperit the infographic as being very simple, average, cheap and not very stylish. This does not suit the design style of royal weddings at all. You could imagine the royal wedding to be dreamlike (princesses), out of this world, classical, traditional, victorian? The royal wedding always has an awe about it as it is out of the ordinary, a special occasion, a moment in history, and this is just not.

For this infographic they would have to do a lot of research on William and Kate aswell as other royal weddings. This would be things like statistics but more gossip like and not so strict so it focused on fashion or money. You would then design your infogrphic based around the inormation you have gathered and also the royal weeding itself and what people think of when they hear "royal" or "wedding". They would then have to choose images if they wanted to use them and how it tied in with their information. Finally, they need to use hierarchy to show information that they think is most important and what they want to stand out more than others.







How do I get there?



My journey starts off by waiting on the bus on a very cold and dark morning. When the bus eventually comes I see the lights that are far too bright at this time in the morning and is hard to read, however the X76 jumps out at me so I know that it is my bus. I get on the bus and usually fall asleep or rest my eyes until the bus reaches kilmarnock bus station. It is still peaceful though and I feel more awake now. When we get on the motorway, the bus is travelling pretty fast and I get glimpses of the words and numbers from the signs, some stick out more than others. It is then a journey of starting and stopping, constantly and you see a flood of red lights infront of you. Now to the most important part of the journey - trying to get in to Glasgow. This is when the journey becomes alive with people moaning, shouting or laughing on the bus, now that everyone is awake. It seems as if there are cars coming from hundreds of different roads, all trying to get on the one road. This seems to be a lot of start and stop also which gets me frustrated, aswel as probably the drivers. Eventually, we enter Glasgow in a bright yet grey morning. I notice the amount of tall buildings around me as the bus stops every so often to let passengers off. It is not long before I get to Buchanan bus station and across the road to uni.