Rip it up and start again!

This infographic is not easy to understand because there is a lot of information and I found that I didn't know where to start. I think that it looks too busy and a bit squashed and this doesn't look clear. You can tell that it is comparing royal weddings through the images and large text but need to read the small print to gat what it actually means.

I did learn from the infographic but it is not really important information, it is more trivial. The information about royal wedding dresses is easier to understand because it is about length , and they have used a horizontal bar graph to show how long the dress is. It is simple and effective, and it is not busy which helps to make it stand out.





The target user is people who are interested in the royals, people who watched the wedding all over the world. The user knows that it is British from the colours and get a hint of what each information will be from the images next to the small print.

The hierarchy of the infographic is simple and clear to begin with: title, heading, sub-headings, body of text. However this is abandoned half way through and their is information under sub-headings that has got nothing to do with it and a banner which looks like it should be a sub-heading, turns out to be information and has a lot of text.

The typography used in the infographic suits the fact that it is trivial and is not so serious. However, it does communicate anything about there being a wedding or being royal. They have used the same type all the way through the infographic which I don't know whether it would look better using a different font, but the fact that the title and sub-headings are the same size and font doesn't look good. I would think that a script font is assosiated with weddings and could have used this to make the title stand out.

The images used in the infographic are simple, sillhouette that is clear to what the thing is without using a lot of detail. I think the images are the best thing on the infographic as you can tell what they are clearly talking about, its simple yet fun, and they use the same colours as the rest of the design.

Colour is important in the infographic as it only uses red, whte, blue and gold. This makes it very clear that it is British and the gold adds to the fact that it is regal.

Type and imagery work well together. I think that the imagery helps the type a lot because you see the image and know what they are going to talk about in the small text. There is a clear link between both, the image is also a hint and the text holds more information.

I interperit the infographic as being very simple, average, cheap and not very stylish. This does not suit the design style of royal weddings at all. You could imagine the royal wedding to be dreamlike (princesses), out of this world, classical, traditional, victorian? The royal wedding always has an awe about it as it is out of the ordinary, a special occasion, a moment in history, and this is just not.

For this infographic they would have to do a lot of research on William and Kate aswell as other royal weddings. This would be things like statistics but more gossip like and not so strict so it focused on fashion or money. You would then design your infogrphic based around the inormation you have gathered and also the royal weeding itself and what people think of when they hear "royal" or "wedding". They would then have to choose images if they wanted to use them and how it tied in with their information. Finally, they need to use hierarchy to show information that they think is most important and what they want to stand out more than others.